If your business heavily relies on search engines for qualified leads then this is one of my most powerful strategies. The goal of this strategy is to help you rank more frequently for the same keywords already creating leads for your business.
I do this by setting up new websites that target specific segments of your business. Let’s take the sign business for instance. Let’s assume you sell to businesses, churches, schools, and municipalities. Now let’s assume that 80% of your sales comes from selling Church Signs.
Because of the competition you’re limited on the amount of traffic you can get from people looking to buy Church Signs. By me creating micro sites in this niche it allows you the opportunity to only focus on these particular keywords. This will allow you to capture more market share for this particular segment of your business.
Another advantage to this strategy is it allows you to build larger retargeting lists for other advertising opportunities.
Micro Site Funnel Elements