If you sell information online then this strategy is a powerful technique to convert cold prospects into customers. It can also be used in other industries to educate prospects on the value of your services and products. The best way to deliver the training is with a series of videos.
I’ve used this technique to launch my own training programs with amazing success. The goal is to funnel traffic into an email list that promotes your free training series. You also encourage your subscribers to share the training series, but all the shares get directed to an optin page. That way only people that optin to your email list can access the training.
Elements of the Free Training Funnel