I’ve worked with quite a few businesses that tried to leverage Facebook as a viable marketing channel for their business. The problem they face is how to use the platform to reach their targeted audience profitably. I recently worked with a client that spent over $600 on Facebook ads with 0 results. They worked with a proclaimed FB ads expert that clearly didn’t understand basic marketing principles. When I looked at their campaign I was pretty shocked just how poorly the campaign was set up. The audience was too large and they were trying to convert cold prospects into sales ready leads.
Facebook is a totally different platform compared to Google Adwords or Bing Adcenter. With Facebook you have to win people’s trust before you ask them to become a lead or customer. With my Facebook Lead Funnel strategy I developed, it ensures we’re doing just that. It’s designed to promote useful content to your target audience until they become a qualified lead.
Elements of The Facebook Lead Funnel
Elements of the Facebook Lead Funnel:
- Targeted Facebook Ads
- Blog Posts/Content Pages
- Email Series
- Retargeting Facebook Ads
- Landing Pages
- Thank You Pages