One of my favorite type of businesses to work with are ecommerce related. It makes it easier because of the amount of data at your disposal. You can study the entire customer journey and make the needed changes with minimum guess work.
I came up with a strategy based on working with several ecommerce business that needed an automated way to grow sales. That led me to create the Ecommerce Funnel. It’s a strategy designed to target a potential customer at every part of their journey of being a customer. Because once they buy from you they become your most valued asset. They are much more likely to buy from you again, so that’s why this strategy continues to market to them even after they purchase.
Ecommerce Funnel Elements